Comfortable holding both the big picture and the fine details at once, shifting between setting a direction and doing the hands-on work needed to get there. Ambiguity shouldn’t be treated as a problem to avoid, but as the normal starting point for anything worth building.

  • Dutch
  • English

In Avans CMD I learned to use the broder aspects of media.

In Avans CMD I learned to use the broder aspects of media.

SintLucas Graduated on Media

Designed a new immersive experience for one of SAP’s software products in their Immersive Experience room, developed for high-profile visitors and partners. Mastered the room’s custom-built system. Collaborated with the project lead to align the experience with both theme and software accuracy. The project has since officially launched and is now showcased in SAP Experience Centers worldwide, including New York.

Supported UX research and designed intuitive UI and 2D assets for
interactive AR applications, prototyping user flows and layouts across mobile and headset-based formats. Contributed to the design of Dutch Rose Media’s own company website.

Researched and designed brand identities, logos, and brand guidelines for a high volume of small to medium-sized business clients. Developed strong proficiency in Adobe design software and a strong understanding of brand strategy and how visual elements shape client perception.

Results-driven

Forward-thinking

Creative

Team player

Versatile

Curious

These are the lates projects that I’ve worked on.

This is not Just Marketing

1 Jan 2026

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With

BUas

An exploratory quantitative study testing Alternate Reality Game (ARG) marketing

Narralis

1 Jan 2026

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With

BUas

A platform concept designed to give fan communities a dedicated space for complex media narratives.

Samsung Music Studio Tychoon

1 Jan 2026

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With

Samsung

Marketing Project in partnership with Samsung to help reach Gen Z